Guy Kawasaki – maybe  you’ve heard the name? Google it happily  otherwise. He is Apple’s first  “evangelist”. It was perhaps with him  the title was invented. 
   He spent the years 1984 to 1987 to convince  programmers to make software for the Macintosh  instead of Windows-based IBM. 
   The role was particularly important because at  that the time was about to stop the world  domination that IBM was building. 
    Kawasaki job turned out was  childishly simple.   People  quickly saw how the barren MS DOS paled in  comparison Mac OS clear interface.  
   There and then formed two camps, and although  Microsoft will soon also had its graphical  interface so have these camps survived. 
   least one of the camps. It was a position to  choose Macs over others. 
   Apple has had crises since – been close  to going under even – but thanks to his  faithful entourage managed to survive. 
    they are called “the Cult of  Mac” – Macsekten.  
   of course, even the most loyal followers  falters in his faith at the great falls, but Apple  has periodically given them water for their mill  through relatively breakthrough innovation (or  just bolder solutions to others’  innovations). 
   Colorful computers, iPod, iTunes, and of  course the all-time greatest hit, the iPhone. 
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   I agree on many of Apple’s launch event  each year. Later this June in San Francisco on  what is called the World Wide Developer Conference  (WWDC). This is where you see today’s cult  crowd after successfully overcome the coveted  spots. 
   Well, people talk. They wonder when the next  big thing coming. (Is it a car?) 
   But it was also found that the news presented  was the biggest in a long time. 
   What it was? Better opportunities for  programmers to create apps for Apple’s  various products. 
    Culten was satisfied – Wall  Street mumbled innovation deficiency.   
   One should of course not detract from Wall  Street Power. It starts to go down and talk about  the new CEO “Tim Cook certainly not as  driven as Steve Jobs was” it’s easy  that it becomes a self-fulfilling prophecy. 
   Shareholders today is volatile people in  hunting constantly growing assets. It’s the  same for everyone, but the bigger you are, the  heavier you fall. 
   Apple’s profit was thus 27 percentage  points below the second quarter of this year  (split financial year) compared to the same  quarter last year. 
   the profit is now “only” 67.4  billion kronor, compared with 92.3 last year. 
    Many of Apple wants for sure that it  was 2007 again. The year they released the Iphone  and put the whole phone market upside down. But it  will not even Wall Street analysts expect to be  repeated.  
   Now that the Chinese telecom giant Huawei also  become a factor in the smartphone industry,  competition is heavier than ever. This applies not  only Apple but also Samsung, Sony and HTC. 
   Add to this that more keep their phones  longer, often for two years according to their  24-month contracts with the operators. In  addition, prices go down (finally) to which the  revenue per unit will be lower. 
    Yes, Apple’s heyday from that  point is probably over. It has probably been over  for a while, honestly.  
   But the quarterly report also showed was that  Apple’s service is growing significantly.  Revenues by Apple Music, app sales and new apple  pay grew overall by 19 percent. 
   It is strong even by Wall Street standards to  say that the world’s largest ongoing  business is “out”. Many take only  enough opportunity to balance its very long-tailed  tribute coverage of Apple, now that the  opportunity still be given. 
    I choose to see what happens within  the sect. It has worked since the 80s – and  there seems to be the mood remains good.   
  
