News The new Internet trend and reminds neknomination but the purpose is much tastier.
“Amyotrophic lateral sclerosis (ALS) is a collective term for a group of motor neuron diseases in which the nerve cells that control skeletal muscles die,” writes the National Board.
Learn more about the disease on their site.
The spread of private individuals, celebrities, sports stars and the super rich entrepreneur. The new trend “ice bucket challenge” got real spin in recent weeks.
The challenge goes to about the same as neknomination, apart from the beer. You simply take a bucket, fill it with ice or very cold water and empties the contents above his head.
Then nominate one or more persons who must meet the challenge within 24 hours to pass from a penalty.
Raising awareness about ALS
Unlike neknomination, whose points can be considered to be fairly useless, the purpose of the chilly challenge well. It was created namely to increase awareness of nerve disease ALS, and to get people to donate money for research.
Several American media have reported the ice bucket challenge, including TechCrunch and USA Today.
spread in social media
#icebucketchallenge put people back movies in social media, where they perform the challenge. When 200 Boston-residing collectively took up the challenge, it looked like this:
Many famous heads have cooled down in the challenge. Justin Timberlake Ethel Kennedy , Microsoft CEO Satya Nadella and Mark Zuckerberg are some of them.
Ethel Kennedy nominated no less than Barack Obama . USA Today reports that the president waives the challenge, but a donation to the ALS Association anyway.
Mark Zuckerberg chose, himself nominated by New Jersys governor Chris Christie , elected for eight hours ago to challenge his colleague Sheryl Sandberg , Netflix founder Reed Hastings and Bill Gates . None of these have been in writing, accepted the challenge.
Money rolls in
So far, the trend has been golden for the ALS Association. Between 29 July and 12 August, the organization received $ 4,000,000, they write on their site. Compared with just over $ 1 million the same period last year.
Here offers Sataya Nadellas colleagues Microsoft CEO in a cold shower :
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