New pebble-clock smashed the old Kickstarter-records – it can be a … – IDG.se

It took 49 minutes to pull in one million US dollars – two hours less than the previous record holder, Reaper Miniature Bones. And it took three hours to reach four million – two and a half days faster than Ouya Board games console, which previously made it the fastest.

– The obviously the fastest-funded project in Kick Starters history, says David Gallagher, Head of Communications at Kickstarter, Entrepreneur.

Pebbles new smart clock with color display called Time and delivered in May The company put $ 500 000 as the target of his Kickstarter campaign. At this writing, on Tuesday morning, they collected $ 7.8 million.

read more Here is the Pebble Time with color display – reached the goal on Kickstarter after 17 minutes

When the pebble dropped his first watch was the genuine startups which almost certainly was totally dependent on the money the first Kickstarter campaign sent. But now they are a major player in the smart watch market and could attract investors simply by waving a klockbeklädd arm.

So why persist with Kickstarter?

The answer is maybe interview with Kick Starters CEO Yancey Strickler.

– Pebble Time Project shows that the real power and utility of our platform is not money. It is in the Community and distribution, he says to Back Channel.

For although money is available elsewhere for a company with a tailwind will give Kickstarter a chance to market the product even before it exists, to create a talking point and a sense of community with the company. A feeling of creating something new together – if the campaign is successful.

“There is a reason why Kickstarter is often given credit for having created the hardware revolution . Unlike many traditional technology investors so the public has been more willing to back risky hårdvaruprpjekt as Pebble and the Oculus Rift, “writes Eric Migicovsky in Wired.

The question is what happens when already successful business takes to Kickstarter as a base for viral marketing. Will they fold like a blanket over the future of budding entrepreneurs who just has a really good idea?