In recent years, Youtube has grown explosively, changed our television viewing and opened the door for new paths to success. Every month, over one billion users site.
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Despite this, the site generates no profit. Last year had sales Youtube about 4 billion dollars, which is an increase from the previous year by about a billion. Major advertisers spent more money. But while YouTube accounted for about six percent of Google’s total sales, they contributed not to the result, writes the Wall Street Journal that talked to people familiar with the company’s finances. After expenses of content and equipment it all goes barely even.
Very content, but little jingle
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Why does it look like this? One of the reasons is that people see YouTube as a kind of storage for videos, as they look through links or embedded on other sites. At the same time, it is a phenomenon belonging to the younger generations get over 20 Something aware of the big stars who PewDiePie.
Managers at Google seems to think that Youtube will be used as a television. In the same way that one out of habit turn on apparten in the living room should you go into the video site and choosing between different “channels”. It has not really become so in reality.
Another problem that prevents money from falling into the owners’ pockets are Facebook and Twitter. Previously, they sent traffic to Youtube. But now they build their own video services.
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It’s not so developers and sellers on Youtube sit on the sidelines and watching. Some things, like the ability to skip ads were popular among both advertisers and viewers. The increased revenue. Another well-tested, albeit not always appreciated, trick is play clips automatically. Something like Youtube are expected to join in soon.
But the attempts to make youtube.com to the side that people regularly return to’ve not succeeded equally well. They have tested more TV-like channels, they have adapted algorithms to encourage more frequent visits. But without much success.
Clearly they have little to work with. It is not enough to be greatest for making money.
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