The country concludes a 15-year old ban on domestic sales of foreign gaming consoles. But experts are skeptical as to whether this will lead to a revival of the console manufacturers in the Chinese market.
In 2000 the Chinese authorities to ban base units for video games that were produced by foreign companies. The reason? It was felt that the 3D worlds created in the game could have detrimental effect on children.
lifted the ban in stages
But in January 2014 lifted Culture Ministry ban and allowed consoles to be sold from Shanghai under the premise that it applied for permission. In conjunction with a new trade agreement between the EU, China and the US will console sales, and also the production, now further opened. Now then can there be legal to buy a xbox one or Playstation 4 in several major cities around the country.
Although the rules are not as harsh as before, still applies China’s strict rules regarding appropriate content for the games . Something that does not need to prevent producers. It has been repeatedly reported that the US film company agreed to censor in order to show their films in China.
Uncertain how lucrative it will be
The reviews are now divided over whether the Chinese market will be a cash cow for gaming giants Nintendo, Microsoft and Sony.
The ban, when it was still in force, leading to China’s gaming for mobiles and computers grew huge. While those who wanted to play console games then turned to the black market. The question now is whether Chinese consumers who do not already play on their televisions are willing to change their gambling habits.
– The Chinese gaming market has been marked by piracy, and it makes it difficult to launch game where . One should probably not hope for too much, says Per Strömbäck, spokesperson of the Games Industry, in an interview with Computer Sweden .
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