Now open the China gaming market wide open – IDG.se

Per Strömbäck, spokesperson on Computer Games Branchen, welcomes the decision but thinks that the market remains uncertain.

The gaming market in China has long been the ban, which made it difficult for issuers to access the market in the country. During last year loosened authorities up regulations slightly but remained harsh controls have led to neither the Playstation 4 or Xbox One has been sold in large quantities.

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But now opens Thus China up gambling completely. The Wall Street Journal reports that the future will be possible both to produce and sell console game across China. Previously, sales have only been permitted in a specific trading area around Shanghai.

The decision welcomed by Per Strömbäck, spokesperson of the Games Industry.

– China has become an increasingly important player – not only for the consumer market, but also for producers and indeed investors. It is of course good if there will be more opportunities. This means that the game creators have access to an enormous market potential, he said.

However, he thinks not that it’s time to pop the champagne already. There are still a number of obstacles that may bring substantial spanner in the works for those who intend to enter the market.

– The Chinese gaming market has era of piracy, and it makes it difficult to launch the game in China. One should probably not hope for much.

For the Swedish part , he thinks that the decision to open the market is timely, although he also here is prepared to raise a warning flag. Market differs a lot from how it looks in the Western world and it is highly uncertain whether the same type of experience goes home in China. Traditionally it has been very online games for the PC gone home in the country, while other games are not all have succeeded.

– We have a very strong Swedes console with many major Swedish titles during autumn and winter. It’s good timing, but we do not know if China will like to play the same thing as the rest of the world. Then you should probably look at digital distribution versus physical releases. It is probable that the digital market will gain momentum. Which is not the big lavish titles are equal, says Per Strömbäck.