Rikard Steiber recruited as MTG’s digital director in 2013. Previously he was Country Manager Sweden at Google. Photo: Tomas Oneborg
On Thursday morning came the news that Richard Steiber, who was recruited from Google to MTG in February 2013 to stop the Swedish media company. It occurs in connection with a major reorganization.
In MTG’s press release writing company CEO Jorgen Madsen Lindemann Rikard Steibers mission to create and tap out the direction for the company’s digital arm MTGx is “completed, and he is now Furthermore, with our thanks. “
Sources with transparency MTG, however, a different picture. Reportedly Breakit Rikard Steiber, although he has been the digital manager at the company, not at all been involved in major acquisitions the company has made in e-sports sector last year – acquisitions that will form the basis of the strategy shift.
– He’s been good at building up the brand MTGx but he is basically no businessman but a marketer. Bit unkind, one can say that there has been a lot of talk but little action, a source said.
Rikard Steiber himself would neither deny or confirm the task it was MTG management’s decision that he should stop.
– My comment on that is that I have talked with my boss Jörgen and we have agreed to part ways, he said.
How do you feel today?
– I’m excited about what I and my team åstakommit with MTGx in just three years. We are the world leader in e-sports, has a very strong position in Youtube and video in general. It has been a very exciting process, but now it’s time to do something new.
What do you do now?
– My plan right now is to fly home to Sweden on Friday and talk to the staff and make a good transition. After the holidays, I will announce my next step.
What kind of job are you looking for?
– I have some different options but it will be something in the new media and with an international focus.
You moved to Palo Alto in the summer – why?
– We have left our house in Stockholm but I’ve been here most of the time in recent months. Several of MTGx’s companies have large operations in the US and I have looked at how their businesses can grow here and globally.
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