The researchers divided the two kinds of brochures which on one had a prominent picture of a pair of eyes. In the second type, there was no picture on the eyes. There was nothing of littering on the brochures.
It turned out, according to findings published in the journal PeerJ, to 15.6 percent of those who received the brochure without eyes threw it on the ground. The corresponding figure in those who received the brochure with eyes on was just 4.7 percent.
This, scientists believe because you feel “monitored” when you see the eyes.
” Because we care about what people think of us we behave better, more honestly when we feel observed “, says Daniel Nettle, one of the researchers behind the study, in a press release.
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