Facebook’s founder Mark Zuckerberg wants to chat messenger pin to be used for communication between businesses and individuals in the same way as the app currently used to communicate between people. The plan he presented yesterday at the company’s developer conference f8 in San Francisco. The idea is that the communication today is done via telephone or email, for example, between a client and an online store instead be made via the company’s chat app. Zuckerberg envisions that customers such should be able to get their receipts in Messenger or messages when an item is on its way by courier.
Now, Facebook take over customer service, too.
To get companies to take up the Messenger that channel to its customers, Facebook has created Business on Messenger to be used by companies to manage communication via the app. Business on Messenger will be launched along with a handful of business partners in the beginning.
– Helping people communicate more naturally with the company, I believe will improve almost every human lives, said Mark Zuckerberg in his presentation.
But at the same time would greater use of Messenger contacts between companies and their customers also provide this valuable information about buying habits which could potentially be used to further optimize the company’s ad deal.
According to the site TechCrunch who interviewed David Marcus, director of Messenger, the company has not yet clear business model for how to make money on Business on Messenger.
F8 launched Facebook is also a new platform for app developers who want to develop their own apps for Messenger what the company now called Facebook Messenger platform. From the start there are about 40 apps available, with a focus on creating images, video and audio that can be added into the chat in a simpler way than before.
But there are even apps such as The Weather Channel and sports network ESPN. Offering app developers to integrate their services with Messenger is a way for Facebook to reinforce the competition against meddelandeappar as Line, Kik, KakaoTalk and Google Hangouts.
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