Ericsson retrieves digital director from Google – IDG.se

Sven Törnkvist have previously worked as acting Sweden-head of Google, before he was replaced by Anders Berglund.

Lately , he has been Head of Sales at Google in Sweden , in areas such as travel and finance.

At Ericsson is his new title of vice president of digital development with the mission to develop digital marketing and communications. .

– We have an ambition to become more visible in the digital channels. It applies not only to traditional communication channels like LinkedIn, Facebook and Twitter, but also in the even newer channels, says Simon Sundberg, who is press officer at Ericsson.

Ericsson also want make visible the company’s expansion from a product in the telecom and mobile infrastructure to a service provider in areas such as IP network.

For Dagens Media disclaims Sven Törnkvist be proud to have been involved with developing Google’s Swedish operations.

– It is hard to leave a company like Google. You have to get exactly the right offer and I felt I needed a challenge, he says to Dagens Media.

Instead inherited his tasks on Google by Emma Hallerstedt, receiving the title of business manager.