Thursday, April 16, 2015

HP’s new logo – a square and lots of snack – IDG.se

The classic now is about to split in two. HP will continue to manufacture computers and printers and retain the classic blue logo. For the coming Hewlett Packard Enterprise, which focuses on the technical infrastructure and service.

HP logo And now the new company received its visual identity and logo. A square and two rows of black text. In short, it’s not a revolution. But in a blog post puts the company’s CEO Meg Whitman out the words on the new rectangle and all its mystical meanings.

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“We needed a design which is expressed and renewed our devotion to focus and simplicity, “she writes on the green rectangle.

The new HP needed to bring the” practical innovation they have always been known for ” and “pride” they feel that “invent new ways to improve how we work and live.”

“We needed a log that is as transformative, flexible and agile as we are about to become, while standing out from the crowd, “writes Meg Whitman seriously on a green square.

Everything in the new logo has been thought through. From the exact shade of green to every letter in the name. Take a look at “Hewlett”.

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“This is the first time in our history that the two T’s in Hewlett are interconnected. The coupling symbolizes the partnership we forge with our customers, partners and employees, “writes Meg Whitman, and one can almost imagine devout of the key presses.

HP massive layoffs recent years is not, however, in the logo, and it remains to be seen how it goes for the company both.

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