Skarsgård’s nude was stopped by Volvo – Aftonbladet

Volvo stopped advertising the film with Stellan Skarsgård nude beach.

According to the newspaper Resumé disagreed film measurements.

– We can not comment launches that have not been and has not been seen in the media, says Volvo spokesman Stefan Elfström to Resumé.

In September last year, came the news that actor Stellan Skarsgard would fronta a commercial for the new Volvo XC90. But when the film premiered, it was instead the artist Avicii who appeared in the movie.

According to the advertising magazine Resumé stopped the Volvo film because it was not good enough.

It stopped the film should have been recorded in Dalarna summer 2014 Skarsgard drove an XC90 on forest roads and bathed naked in a lake in the movie.

Not the same advertising agency

The film was recorded by Volvo’s global agency Grey, and not Forsman & amp ; Bodenfors behind the acclaimed concept “Made by Sweden”.

But the film remains a closely guarded secret. Instead, it became Avicii, who, although he has no driver’s license, became the face of the XC90.

– We can not comment introductions that are not made and not appeared in the media. Moreover, it is no campaign I know in detail, says Stefan Elfström, corporate spokesperson at Volvo Car Group to the Resumé.