Apple’s tablet iPad may still be deemed a success, but the growth hacks. According to figures from the Wall Street Journal, sales have declined for six consecutive quarters. Now come reports that Apple sees the enterprise as a last resort.
Apple of tradition never invested heavily in traditional business applications such as ERP. But now it seems that the company sees the kind of apps as a way into the corporate market.
Can the plan function?
– I not seen anything revolutionary from Apple yet, but I hope that they can succeed in the business market. It is possible and needed, says Erik Hellman, technology evangelist and developer at Bontouch which develops apps for mobile devices.
What that will to determine whether Apple will succeed?
– One aspect is whether users can do without physical keyboard for these types of apps. Maybe it’s a generational issue, there will a younger generation who are more accustomed to touch input, said Erik Hellman.
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To Apple takes this venture seriously is shown reports that the company commits to acquire partners that develop apps. As usual, Apple says very little about what is happening, even if you told me that there is a partner program in April. But the Wall Street Journal reports that appföretag as Xero participated on one of Apple’s sales conference in March in Huntington Beach in California. Xero develops accounting solutions.
According appföretag that has been in contact with Apple, the company contributes with detailed advice and feedback about the apps. There are also conducted workshops with appföretag and Apple Resellers in the United States.
From all judge directed the described bet against small business. It is a natural first step in an Apple Investment in the business market.
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