The new service called Google’s Customer Match and presented at Ad Week in New York today. Google’s plan is to launch it in the coming weeks.
Customer Match will allow advertisers to upload a list of e-mail and match them to the logged-in users on Gmail, Search, and Youtube.
Sridhar Ramaswamy , head of advertising at Google, gave examples of how this can be done, writes TechCrunch.
“A travel company can load up the names of people in their Reward programs, which can then get receive ads from the tour company next time they are looking for a relevant term. These ads, or others alike, can then follow users when they visit YouTube, or check their email in Gmail ‘, said Ramaswamy to Ad Week.
Google will also allow advertisers have the opportunity to find a similar audience – authenticated users – who are not on the lists, but that match the profiles that are there and then are more likely interested in your products.
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