B ilsalongen in Frankfurt has a record number of premieres. The connected car and the fear of Google and Apple dominates one of the world’s largest auto shows. And the dark clouds hanging over the China market.
Tomorrow Tuesday hit Frankfurt doors for the season’s first motor show. SvD’s Jonas Fröberg is in place throughout the week. Photo: Ralph Orlowski / Reuters
Frankfurt. Two men with mustaches in blue overalls carefully pulls the veil of a blue Tesla, one of a record number of premieres, over 200 pieces, at the International Motor Show in Frankfurt, alternating with Paris plays host to Europe’s autumn salons.
On Tuesday, opened the gates and around 900,000 visitors are expected until 27 September at what is called the automotive world’s Roskilde Festival – a boiling industry mingle and temperature of rank.
This year the temperature gauge in the peak of the development of the connected car, fear of Apple and Google, and a big question mark for the China market, which is alarming rate slows down.
But three exhibitors is missing: Google, Apple, and Volvo Cars.
For completely different reasons Of course. The car industry is woven precisely now lightning fast and intricately connected with all of the connected electronics jungle composed of large trees that Google and Apple and lush undergrowth of small start-up companies and everything in between.
A small Fiat still waiting to be uncovered. Photo: Boris Roessler / Reuters
BMW’s new CEO Harald Krüger said Monday the Süddeutsche Zeitung that digitization makes “our industry faces new rules of the game” and he excludes not that BMW cooperate with Apple.
Just Apple and Google are becoming more open about its plans to make, if not cars, so in all cases, software and complete systems for the connected and self-driving cars.
And the development where a car is increasingly becoming a computer on four wheels is fast. From that 20 per cent of new cars are online today, within 3-4 years, 80 percent will be.
development where a car is increasingly becoming a computer on four wheels is fast
At the “connected car” is the salon’s major theme – with a vengeance. It throws down earlier gigantic buzz as Europe Crisis, electric cars and koldioxodjakt far down into the garage pit. And everyone is on the ball. Behind the scenes is the fact that in the future monetize “big data.”
The salon has even with its own department “New Mobility World” where 180 exhibitors agree to. It is unique – for side by side are Siemens, IBM, Samsung and Sony – a motor show.
But obviously, a lot of common world premieres will be held: The new Audi A4, the Opel urviktiga Astra, BMW X1 Kia Sportage – to take a few.
The Tesla Model S is covered by the media before the show, the day before the fair opens. Photo: Kai Pfaffenbach / Reuters
And certainly there will be happy faces. Automotive industry association ACEA expects the European market goes up by 6 percent and the US market by 3 percent.
But the world’s largest auto market, China, with 19 million cars and where brands like BMW and Audi sells more than a third car manufactured hacks. A pressed President of the German car lobby VDA, Matthias Wissman, was forced on Monday to admit that China is expected to drop in the second half and end up on the record growth of between 0 and 4 percent.
And so it was the third missing player – Volvo Cars, which saves and only with a salon by continent – let’s see the ripple effect it gives.
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