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Most of the news leak out in advance, especially from big Silicon Valley companies like Facebook, Google and Apple. But the latter is probably the worst and now the rumors that Apple is building a car materialized.

(Di Digital / San Francisco) There are a few things that everyone in Silicon Valley talking about. It is “on demand” mobile phone, where you can order basically what you want with the click of a button. There are robots. And it is self-propelled and electric cars.

Google has developed self-propelled and partially electric vehicles for several years. Tesla says its cars are ready to be self-propelled and the only rules that should to. And a number of services here, as the taxi service Uber and car rental service GetAround, has talked a lot about preparing for an autonomous car fleet.

Apple does not want to be outdone and as usual delicious rumors out before the company has itself announced any plans. The rumor of an Apple car has flourished since the beginning of the year and has been dubbed Silicon Valley’s worst-kept secret. Also because the company has room advertised for people who can work with your car.

Yesterday evening Swedish time concretised plans in an article in the Wall Street Journal. The newspaper’s sources say Apple will launch an electric and partially self-driving car already in 2019. The project is called “Titan” and Apple has now given orders to triple the staff who work with it, from 600 to 1 800 people. Which is certainly not easy, as companies fight for such skills here. Apple has already hired a number of people from the electric car manufacturer Tesla, who probably knows of competition.

Why Apple, which is a mobile and software manufacturers develop cars?

But
why should Apple, which is a mobile and software manufacturers develop cars? A bit strange it is. Meanwhile, Apple has been working a long time with the hardware and software interface used by many, and has also recently taken up the battery development. The company has also been successful in selling phones at a higher price than many other manufacturers. Moreover, roughly the same phone over and over again, albeit with some changes every time. However, you need the car to maintain a higher quality than cell phones, which among others Will Oremus at Slate.com points.

Apple’s cat and mouse game with Google continues. Google’s self-driving car is not yet on the market, but sökjätten continues to try to change the rules, and so far the car is certified to run in California and Nevada. Google car is driven partly by electricity and is completely self-propelled, while rumor has it that Apple’s car is completely electric, but not fully autonomous. Tesla has toiled with their electric cars in over a decade, a wave that Apple now can ride on. It is nothing new that the company takes on existing products and puts his own spin on them.

An interesting thought, as John Brandon on Inc.com writes about, is that Apple may be trying to build an iPhone car. That is to try to prevent traffic accidents related to mobile usage by building a number of functions in the car, such as talking to the car to dictate emails and text messages.

Apple has time to get out an electric car in 2019 seems unlikely, however. But stranger things have happened and the money is there.