The latest version of Apple’s operating system iOS – which was rolled out Wednesday – the company opens for addition to the Safari browser that can be used to block material on Web pages ads, so-called adbockers.
It has given rise to a new market for diligent app developers now promises to the installer their app will save both time and data by eliminating the need to download ads and it seems that users are listening.
Since yesterday highs app Peace Apple’s US list and Sweden app has climbed to three for paid apps. A little further down in the list (room seven in Sweden) lies app Crystal. Both apps filters out ads and promises that your tablet should be significantly cheaper, faster and also more attractive because the content you want to see on a webpage do not have to jostle with ads.
Peace can also be used to block the ability to track users’ browsing habits and to put the so-called Web cookies in the browser on mobile. The app can also clear away other content on the sites, such as comments, which the user does not feel adds value.
The new feature in IOS can be seen as a way for Apple to catch up with competitors. On Android and on most browsers for personal computers have various types of ad blocker been popular for a long time. But several commentators see the new feature as well as an attempt by Apple to strike against Google, whose main source of income is just ads. At the same time, the broader impact of the ad blocker Mobile spell trouble for a large part of the company that delivers content on various websites as advertisements for many is the main source of income and a large portion of ad impressions has quickly moved from your computer to your mobile phone.
According to an article in the Wall Street Journal is already as many as a third of the surfers who use any type of ad blocking when browsing through your computer . There are plenty of examples to newspapers and other content providers who are trying to fight back against ad blockers and, among others, The Guardian and Wired asks its readers to turn them off when they visit their sites.
Enligt a survey by The Fair, a company that sells tools that sites can use to discover which types of ads that users block, so it is only one user at 300 that follows the type of the call. And most do it according to the company only for a shorter period.
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