Updated 2015-10-16 20:31. Published 2015-10-16 20:11
Information taken from the new book “Ericsson’s crisis and the way back” of the telecom giant’s former press officer Åse Lindskog, write your money.
In the early 2000s dominated by Nokia and Ericsson telecom world. Ericsson was the world leader in purely technical terms, and had besides a large market share is also a valuable patent portfolio. And when the technology giant Apple developed its own phone, you had to pay for technology licenses to Ericsson.
In his new book describes Åse Lindskog, including how Steve Jobs in 2006 visited Ericsson for a meeting with then-CEO Carl-Henric Svanberg to solve the knots in patent negotiations.
Among other things, Jobs comply with Ericsson’s Executive to Conference Palace Noor castle outside Stockholm. Which was served vegetarian Jobs beef fillet with bearnaise sauce.
Ericsson mobile business, it half-owned Sony Ericsson, also visited Steve Jobs in Palo Alto to show a proprietary telephone that they hoped Apple would launch that your own. Jobs declined immediate no, and could instead launch its own phone, Iphone in 2007.
Ericsson received a prototype of Apple’s first phone to its test lab in Kista. But the engineers made a fatal mistake and sawn phone completely, writes Åse Lindskog.
According to her, test team’s evaluation did not meet a single technical specification, and was a “crappy phone” that no one would buy.
Since then Apple sold about 700 million iPhone units. The company dominates the mobile market with its arch rival Samsung.
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