Third quarter sold a total of 18.4 million computers in the EMEA region, ie Europe, Middle East and Africa. It is a race with 23 percent compared to the same period last year. It shows a new report from IDC.
Of the different regions within EMEA Western Europe is certainly the part that hit lindrigast, but the decline is real here, 18 percent.
Total sold it 12 million units there during the quarter. It’s worst on the consumer side, where the decline is 24 percent.
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Middle East and Africa fell by 28 percent, and Central and Eastern Europe by 31 percent. Some specific sales figures for the Nordic countries is not specified.
Strong currency fluctuations and political instability in several countries in Eastern Europe, Middle East and Africa stated that strong contributing factor to the case. But there are other obvious causes.
- The consumer market in Western Europe declined significantly more than expected. Manufacturers and dealers continued to sell off their stocks in order to prepare the sale of new products in the shopping season. The reduction was also noticeable in the corporate market, driven by price increases due to currency fluctuations. Additionally kept some companies withhold updates while waiting for new products to be launched, with the combination of Windows 10 and new processors, says Malini Paul, an analyst at IDC.
On the supply side, it appears that HP is the largest with 24 percent of the market. Second place Lenovo is 20 percent, and Dell third with 10 percent. Just off the podium ports Taiwanese duo Acer, Asus and 9.6 percent, 8.2 percent.
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The greatest, however, is the category Other vendors, who in IDC figures represent 28 percent of the EMEA market.
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