Microsoft laptop shock PC manufacturers – “they become a competitor” – IDG.se

Microsoft’s most important partners in the ongoing Windows 10 mission – PC manufacturers – has been clear that the Surface launch was just the beginning of Microsoft’s new hardware trip. Now, we must therefore also competition on the PC side, when the computer Land Book is launched.

But Tuesday’s launch, Microsoft was perhaps not the first thing that was going through the mind of PC manufacturers. On the contrary, they seem to have become quite taken by surprise by the new initiative.

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 - We may well conclude that it is a natural development of the Surface Pro, and it follows the trend where you want a real keyboard and a 2-in-1, obeys reviewed by the Surface Book of Thomas Weimer, marketing manager at Dell Sweden.
 

Thomas Weimer, Dell.

 
How do you see that Microsoft will continue to compete with its most important partners?

– We have not so much views on what they do as a company. It is not an entirely unfamiliar development. All broadens its portfolio, and the industry is more complex today than several years ago. But just to make a thinner, gray machine is one thing. As I see it, it is about such things as support and quality work over time, and where I see that we still have 28 years ahead.

 
You have previously agreed to have the Surface Pro as a part of your range, what about this product, you will sell it too?

– It is we have no ambition to do, to my knowledge.

 

 At HP says Stefan Bergdahl, incoming Sweden-CEO of the hardware portion HP Inc, it was a surprising answer.

 
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– We have has received very little information about their plans. What we know now is that it is only available on the US market, so right now I do not see Microsoft as a competitor in Sweden. If it should come to Sweden may check with Microsoft, he says.

 
But if it does?

– If the will become a competitor, that will be seen like all other competitors.

 

 Stefan Bergdahl, however, on the same track as his Solna Neighbor Dell. There is, he points out that it takes a lot to be PC manufacturers in the form of established routines such as service and support.

 

 - I do not see that Microsoft could compete with us on the big customers, he said.