Three new handsets, an updated tablet and for the first time a laptop. The Microsoft launched during a press event that was broadcast live from New York.
It’s that time of year when gadget manufacturers are launching new products. A few weeks ago it was Apple, Google last week and this week it’s Microsoft’s turn.
The Lumia phones are back in three new models. Lumia 950 has a screen of 5.2 inches, a 20 Megapixels camera and a built-in coolant for mobile components, something that is quite unusual. The larger model, the Lumia 950 XL, are basically the same specifications, except the processor that is faster in the smaller model.
Both phones support “Windows Hello”, a function that allows the user to unlock the phones with his face. Prices for the phones start at $ 549, about 4500 crowns, respectively $ 649, about 5300 crowns, and released for sale in November.
The trend of large flagship mobiles continues and besides the screen inch size of the two major Lumia handsets, for example, as large as Google’s new mobile phones, the Nexus 5P and 6S.
The third phone, the Lumia 550, is a cheap version starting at $ 139, approximately SEK 1 100, and released in December. It has a 5-inch display, and five megapixel camera.
Microsoft has generally failed to sell Windows Phone handsets.
Microsoft has generally failed to sell Windows Phone handsets, despite the acquisition of Mobile manufacturer Nokia two years ago. In 2014 dropped to the sales and went from 3.3 percent of the mobile market in 2013 to 2.7 per cent last year, according to figures from IDC.
Instead of targeting the mass market, Microsoft has therefore indicated that it focus on business users. Which is in line with that Windows software is used by many companies.
Most of the speculation about why Microsoft insists to continue with mobile manufacturing lands of the company to spread its operating system. Windows 10 was released in late July and is the first operating system from Microsoft that works on both phones and computers. However, not mobile version released yet, but comes with Lumia phones in November.
Microsoft Tablet Surface with a separate keyboard, which both Apple and Google have taken after their own versions, also received an update on Tuesday evening in the form of the Surface Pro 4. A thinner and more powerful tablet than its predecessor.
Surface got a bad sales start when it was launched in 2012, but has since received high ratings by reviewers. Sales have increased every quarter and in the last of 117 percent to $ 888 million, approximately 7.3 billion Swedish kronor.
But the evening’s big news was a laptop from Microsoft. Surface Book’s computer, and is a version of Surface, but in computer form. It can be seen as a response to Apple’s MacBook Pro. The screen is larger than the tablet, 13.5 inches compared to 12.3 inches, and Microsoft claims it has 12 hours of battery life. You can also use the computer as a tablet when the keyboard is possible to release through a swivel feature that Microsoft calls “dynamic fulcrum hinge”.
Microsoft launches so a new surface which they promote by saying that it can replace the computer. And at the same time releasing a new laptop that can be made into a tablet.
It was very hardware on today’s presentation, but like Google so is the software still at the heart of Microsoft’s hårdvarutveckling. The new hardware is mainly to get the new operating system Windows 10 to as many users as possible. Embedding the software in cool, self-designed hardware is a proven recipe that formed the basis for particularly Apple’s unprecedented success. A strategy now, Microsoft has clearly decided to emulate.
Read more: Android in the center when Google launches new mobile
Read also: Here are all the new Apple products
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