In the early 2000s dominated the Ericsson telecom world. The Swedish company was the world leader in purely technical terms, and had besides a large market share is also a valuable patent portfolio.
When Apple began developing its own phone was thus the US company to pay for technology licenses to Ericsson.
Steve Jobs was forced to come to Kista
In a new book, “Ericsson’s crisis and the way back,” describes the former press officer at Ericsson, Åse Lindskog, how including Steve Jobs in 2006 had to complete a personal visit to Ericsson’s then CEO Carl-Henric Svanberg to solve the knots in patent negotiations.
Among other things, describes Åse Lindskog how Steve Jobs after meeting went with the Ericsson Group for the exclusive and inaccessible Conference Palace Noor castle outside Stockholm. Which served the Swedish directors beef tenderloin and bearnaise sauce to vegetarian Jobs.
Ericsson mobile business, half-owned Sony Ericsson, had visited Steve Jobs in Palo Alto to show a proprietary phone that Apple would launch as their own. Steve Jobs made according to the author immediately thumbs down.
Instead, launched in 2007, Apple released its first iPhone.
Ericsson’s test lab: iPhone was useless
Ericsson had a prototype to its test lab in Kista. The engineers’ sawn completely “Apple phone, writes Åse Lindskog.
According to her, the test team’s evaluation did not meet a single technical specification, and was a” crappy phone “that no one would come to buy.
In addition, writes Åse Lindskog in the book, was the loyalty by Sony Ericsson so strong that they were watching askance at Ericsson employees privately bought an Iphone.
To date, it has sold an estimated 700 million iPhone units of the various models launched.
“Ericsson’s crisis and the way back” is published in Ekerlids publishers.
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