Why Launches Microsoft the laptop Land Book? The answer is quite simple. Microsoft has got the guts to sales of hybrid computer, the Surface Pro has taken off, after seven sorrows and eight afflictions. A more traditional laptop is simply the next logical step in a broadening of the range.
More interesting is to look at the underlying objective that make Microsoft takes this step. The company is still striving hegemony. One sees itself still as the center of the IT universe, despite many signs of Allocation in the larger context through partnerships and investments in open products.
Another approach is a fear of declining revenues from cash cow Office and Windows runs on investments in new areas. There must be prepared to replace the hitherto relatively easy profits Windows and Office money, so it is investing broadly in cloud services, hardware and more.
Read more: Video: First Look at the Surface Book – Microsoft’s first laptop impresses
Is here the way to go for Microsoft?
If the objective is to eventually secure some new revenue it can certainly be right. But if Microsoft’s management believes that it should be possible to take the place of the sun from Apple in terms of client devices you deceive with utmost safety. A family with laptops will hardly strengthen the position of Windows Azure or company between applications.
So, businesslike okay Now, strategically questionable in the longer term.
And then there is a danger, namely that Microsoft spreads out the energy contained in the company of many products and services. This is a fear which is categorically rejected by the directors at Microsoft. On a visit to Sweden in the other year stood such Chairman John Thompson puzzled by the idea. With him there were no signs of fear of not coping with a broadening of the range.
But if it is sluggish with the sale of the Surface Book will not only mean a financial loss. It will take focus from cloud initiatives and others, and it will lead to image problems. What, after all, speak for at least modest, success is the sale of the Surface Pro has reached respectable levels. Surface Book can slide into the wake of it.
Read more: Microsoft launches new phones. Why insist the company with the loss of the deal?
The Microsoft does not do is try to compete on price, which is on Apple Level. And here we find perhaps the biggest problem. The way in for vendors who want to compete with Apple on client devices would be to first attract consumers, then break into businesses. It can be difficult with the Land Book, because of the price level.
About Land Book was a coach of a football team would be the sports director give him, or her, a Season on how to lead a team to success. If it does not become a good league position then there is unlikely to be series victory in the coming years.
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