Spotify will start with television.
And Aftonbladet TV are among the first to deliver content to the streaming giant.
– Spotify has extremely many users . It is fantastic that Aftonbladet is there, says Jan Scherman, Aftonbladet TV director.
The Swedish music service Spotify its positions to both Netflix and Jay Z’s Tidal.
The new feature is to start spreading the moving image through the Spotify platform.
The initiative was presented during a hyped launch in New York today. Where told the founder Daniel Ek on a new Spotify version, which in addition to the video will also include, among other things, pods and news.
– We are obsessed with thinking about how to interact Music in all aspects of people’s lives. We see this as a massive step forward, says Daniel Ek.
“Are there users are”
Spotify has started cooperation with 50 TV operators from around the world. One of them is Aftonbladet TV.
– Spotify is a giant in its field. It is clear that it is very good for us at Aftonbladet to be in the first launch when they step into the field of motion picture, says Jan Scherman , President of Aftonbladet TV.
– We want to be where the users are. And is amazing many people who use Spotify. Then it’s a direct hit to be there.
TV and podcast
In a first step, Aftonbladet TV to broadcast several programs within the initiative “Boom”, which is aimed at people between 15 -30 years on Spotify. One of the titles is “pranksters”, where celebrities get different embarrassing mission, and interview program “Trus 53 fast” with Nöjesbladet reporter Helena Trus .
– We will introduce more programs will begin to be sent via Spotify come. But all will be targeted at a young audience, says Jan Scherman.
In addition, Spotify to distribute several of Aftonbladet pods. These include the grävpodden “case” and sports columnist Robert Lauls “51% Football.
– The Aftonbladet is in this kind of venture is a recognition of how good and sought our business .
– It is in our interest to present our content in as many channels as possible. However, all of our production will still only be collected at Aftonbladet TV says Jan Scherman.
Nine new program series
The news from Spotify came the same day as Aftonbladet TV announced an investment in nine new program series, and a new platform.
– Many people talk about the viewership of schedule TV decreasing, and that is true. But the total TV consumption is increasing exponentially. Aftonbladet TV was very quick to broadcast TV in a new way, for us this is a great time says Jan Scherman.
Spotify’s new services are released to Swedish users today.
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