Google manager goes to Ericsson – New Technology

       

Sven Törnqvist leave Google in Sweden for Ericsson. There he is quite alone.

And so he has arguments ready:

-Ericsson is the most important Swedish company, and to get a chance to work with strategy at the high level was enticing. To which Swedish achieve the same position in the company that Google and Apple are difficult.

-Ericssons vision of the networked society is also very attractive . The interesting thing is of course not to be able to compare prices of Elgiganten Mobile, but what can be changed for a school in Bhutan.

Sven Törnqvist’s title will be Vice President Digital Development.

-It means I will strengthen the Ericsson brand within the new areas that the company provides into: as IP, cloud and television. But also for new krundgrupper.

We also need to acquire the best people, and it also requires that we reach out more our tale of the networked society.

And to achieve all this requires that we go out digitally and using social media.

Does this mean that you should get up Ericsson higher on Google search results?

Yeah, that’s part of the task. But also to reach out with the vision on Youtube and Facebook. The story is so good that more people should hear the …

However, you are already there, and tells the story.

Yeah, but think of Volvo Truck film on Youtube where Van Damme doing a split. The film has of course been seen by millions and made more become aware of the Volvo and see it as a cool brand.

So it becomes more cool commercials for Ericsson in the future?

-I do not know. It is interesting that example is that it is possible to create scope in an intelligent way.

What do you think is the most common misconception that Google-people have about Ericsson?

-Many outside Sweden wondering what Ericsson actually do when they do not do mobile phones.

What do you think is the most common misconception that Ericsson has about Google?

-Many outside of Google, and it does not apply specifically to Ericsson – want to know how Google’s master plan for take over the world looks like. But there is no such.