Apple brand takes back the throne from Google – IDG.se

Brand ranking Fire ZTM Top 100 Most Valuable Global Brands was recently released by research firm Millward Brown.

It shows that Apple is again the world’s most valuable brand after a few years have given way to Google.

Apple’s brand is valued to breathtaking 247 billion, ie more than 2 trillion crowns, or more precisely 2077 billion. The brand will increase by 67 percent this year, in value compared to last year. The increase is mainly the strong sales of Apple’s latest smartphone iPhone sixth

– Apple’s clear about what their brand stands for and his message to the can make life easier and more enjoyable for our customers, says Björn Söderin, which is Sweden Manager at Millward Brown Nordic.

Google brand is growing , only 9 per cent to a value of 173 billion dollars.

Although Microsoft qualify among the leading, followed by IBM, Visa, AT & amp; T, Verizon, Coca-Cola, McDonald’s and Marlboro.