analyst MediaVision present new figures showing that YouTube continues to grow on the Swedish market. Among young viewers, the video service greater than any traditional TV channel – the fact is that 15-24-year-olds put as much time on Youtube as on all others, traditional TV channels together.
During the first Youtube quarter reached 21 percent of Sweden’s population daily. According to Media Vision is the only SVT and TV4 which reaches more viewers.
– It affects both advertisers and traditional TV operators. Advertisers can already see an increase in supply of young and commercially attractive audiences on YouTube and television channels must more rapidly build strategies for its advertising-supported online services, says Marie Nilsson, Managing Director of MediaVision.
An exciting trend is that there no longer are young that operates on YouTube’s growth. Over the past year, it is among the elderly as the number of viewers increased the most in percentage terms. In the age group 65-74 years, the daily reach almost doubled compared with the first quarter last year.
What content is as the most popular on Youtube? Most Popular genres are music, comedy and games but the areas that are growing fastest are cooking, health, fashion and beauty.
Read more: The here you can learn from Youtube star
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