The buttons are linked with sponsored links, which means that all links will not have the key, but only those who have paid to Google.
Sökjätten Call with different actors will be involved from the start, including Macy’s.
The idea is, however, not that Google itself should handle goods. The company must not become a new Amazon. However, the transaction will be made via a site with Google, according to sources of the newspaper.
However no big launch that will take place initially. Only certain searches will result in köpknappar and it will affect only searches via mobile phone.
It is simultaneously no coincidence that the launch takes place at precisely mobiles. Google recently reported that searches via mobile phones than those of desktops for no less than ten countries.
Among other things, mobile phone larger than the PC in large countries like the US and Japan. Google said that it was considering to put in köpknappar last year. Now seems to be therefore do kind of thing.
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