Facebook becomes increasingly important as mediators of traditional media news. According to a study by the institute Pew Research Center, which is quoted on the site The Verge so get a third of Americans regularly their news via the Facebook app.
Now the company wants to take another step to capture even more news-hungry visitors. With a new type of articles dubbed “instant articles” should now both compress time it takes to download an article and give news aggregators a chance to create more interactive content.
Articles will initially from nine sources, The Times, BuzzFeed, The Atlantic, National Geographic, NBC News, The Guardian, BBC News, Image and Der Spiegel, but distributed from Facebook’s servers.
According to this should Articles charged ten times faster in the company’s app than when the articles currently obtained from other sites. At first there is the “instant articles” only available in the Facebook app for the iPhone, but a Androidvariant is going on according to the company.
The trick to to get the articles to download no waiting time is that Facebook knows when you approach them in your news feed in the app and begin downloading articles in the background before you click on them. It is the same technology as the company today uses pictures to videos to start playing right away.
In addition to load faster as the new item type also has extra features such as a button that makes it possible to follow behind the article and functions to connect the images in articles to geographical locations on a map. You can also comment on individual images in a story and of course you can also give the individual images “thumbs up” on Facebookvis.
The new format can seen as an additional way for Facebook to become a platform for traditional media to publish material on and not just to spread the links to their own pages. Media houses can choose to either sell their own ads that appear in the articles – and the entire proceeds – or allow Facebook to sell advertising for a slice of cake.
Facebook has previously also a program where the company shares advertising revenue with media companies that publish their articles directly on the Facebook page.
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