Become Darth Vader on snapchat – Aftonbladet

Iron Man, Spiderman or maybe Darth Vader.

Soon launches snapchat sponsored selfie filter and among the advertisers are expected several movie giants.

Each day, over 100 million people snapchat. But success the service has not yet been able to find any effective way to monetize their users. Now snapchat a cunning plan to pull in advertising dollars – sponsored selfies.

snapchat recently launched animated filters that can make you look like a monster or you vomit a rainbow. A novelty that seems to have been embraced by Snapchats preferably young user base. And soon will enable companies to create custom sponsored snapchat filters – for a price of up to six million. It reports the Financial Times, citing informed anonymous sources.

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Just in time for Halloween

The new ad format will according to the Financial Times launched for Halloween. And some of the first advertisers to jump on the train is said to be film companies. Imagine that you can choose a snapchat filter that transforms your face into Darth Vader or Ironman – as part of the launch campaign for a new movie release.

snapchat will design the new animated filters along with the advertisers. And the filters will then be available alongside Snapchats own filters.

Advertisers will pay as much as 750,000 dollars, about 6.3 million, to be seen during special days such as Halloween or Thanksgiving . Ordinary days the price drops to 450,000 dollars, according to Financial Times sources.

Do not comment on prices

snapchat itself declined to comment on prices or advertisers, but a spokesperson for the company says to Finacial Times: “Sponsored filter allows Snapchattare to express themselves and interact with the brand in a truly creative and dynamic way.”

snapchat has previously tried to let companies create sponsored “stories”, content flows pictures and videos, on the service. But this model la snapchat down in the spring. Another attempt to monetize the service test is that users have to pay to watch friends’ videos, or pictures several times. By default you can only watch a snapchat twice when you received it.

Valued at $ 16 billion

The new ad format allows snapchat to make money but to try to charge directly by their users who are often young and may not have as much money to spend on the service.
snapchat is one of technology’s hottest and most valued companies and evaluated before the summer to 16 billion dollars.