It has been a difficult year on the telephone front for Microsoft. In July, the company went out of the scraps large areas of mobile development of a few years ago bought by Nokia. At the same time the focus shifted from consumers to corporate clients.
In the afternoon it’s time to see what the new grip means. Microsoft hold an event in New York where they will showcase autumn’s news. Among them are, apparently, two new mobile phones: Lumia 950 and Lumia 950 XL.
Target will in any case not be to occupy a leading position. When Microsoft bought Nokia’s mobile production two years ago, the aim was that 15 percent of global sales of smart phones would run Windows in 2018, a figure that seems almost laughable today. According to the latest figures from IDC expected Windows phones account for a modest three percent of global sales in 2015, according to the Wall Street Journal.
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So what is the place Microsoft in the mobile market today?
Leif-Olof Wallin, who is an analyst at Gartner, says he is convinced that it is an important market for the company, but that the change of course in the summer, to only focus on corporate, raised many question marks.
- There is a very small market overall, and it is no longer possible to make a phone that only has business focus. Not all consumer applications that the employee expects it is difficult, and many apps that look Consumer advantageous this is such use even at work. Are not they, it is uphill all the way to the bank, he says.
He says he is not worried that Microsoft will stop investing in smart phones. The risk is rather that developers abandon the platform. Although Windows 10 made it much easier to port an app from desktop to mobile, it still requires more work for it to be neat and good.
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- We are concerned that the ecosystem is losing momentum and not continue to highlight the way that it starts to make. In the long term can be problematic for businesses if the suppliers do not make their apps available on the platform, says Leif-Olof Wallin.
Nevertheless, he is confident that Microsoft will continue to fight for his place in the mobile market. Although the phones are not a profit center, they are an important cog in the Windows 10 machine.
- It is probably primarily a part in spreading their software. I do not think there’s a lot of money in it, but it is strategically important for the message that it is in all places, from the very small to the very large, says Leif-Olof Wallin.
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