The value of the Apple brand continues to soar as Interbrand compiles its list of most valuable brands. According to the list published in the New York Times that Apple’s brand worth $ 170.3 billion, 43 percent more than the year before. Number two on the list is the worst competitor Google, whose brand is estimated to be worth 120 billion dollars, an increase of 12 percent compared with the year before.
Next IT giant on the list we find the place four. It is Microsoft, whose brand is estimated to be worth $ 67.6 billion, also an increase over the previous year. The real rocket on the list, however, is Facebook that increases the value of its brand by 54 percent to over 22 billion dollars. Suffice it to a 23 position on the list, just below the highest valued Swedish brand H & amp; M into place 21st
When terms of technology or IT company with a Swedish origin, it is nothing that qualify for the list of the most valuable brands. Among those who have fallen off the list this year include Nokia as otherwise long been on the list.
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