Expressen is the largest printed Sunday newspaper, but it is also more and more that reads Expressen.se on your computer. According to SIFO survey Orvesto 2015 2 you were 1,202,000 people per day.
– But most gratifying is perhaps that the overall reading of the newspaper Expressen in print and on digital platforms will increase by 21 percent, says the editorial manager Magnus Alselind.
Expressen audience is constantly getting larger. New figures from Sifo, which measures how many people are reading media products on an average day, according to Expressen’s total reach of all channels in August was 2.38 million readers per day.
This is an increase of 21 percent, compared with August last year.
One explanation is of course that more people choose to share news, entertainment, sports and opinion journalism in Expressen’s digital platforms:
# # Expressen’s mobile site increases readership by 83 percent.
## Expressen.se on the desktop, then the traditional computer site, increasing the number of readers by 46 percent.
Magnus Alselind, managing editor responsible for the news business:
– We want to give you the news fastest in text, images and video, but also audits, analyzes and reports that you can not get anywhere else. Our new foreign site Geo provides perspective and reporting of high international standard.
Last year won Expressen Golden Spade of investigative journalism and was nominated for the Great Journalist Award for the year’s revelation, and so far this year has been the photographer Christoffer Hjalmarsson won this year’s new image and reporters Anna base and Terese Cristian Andersson has been assigned Wendela prize for best social story.
This week nominated Expressen special site for women in captivity of the IS also the European Web price Lovie Awards.
– Our Quickshot- team works together with reports boss Christofer Brask to make our reporters ‘and photographers’ work justice – and highlight them in all channels, says Magnus Alselind.
The new Sifo survey, called Orvesto 2015 2 and is an industry standard, also shows Expressen is the largest Sunday newspaper with 694,000 readers.
But the trend is clear: all the major newspapers reduce their paper reading about the same amount and terms of all days, Expressen’s paper edition 619 000 readers per day.
Expressen’s mobile site has 1,002,000 readers per day.
Expressen desktop site has 1,202,000 readers per day.
Not including the double reading, therefore, that the same individual takes part of multiple channels in one day, the Expressen total of 2.38 million readers.
– The commitment to journalism is extremely large in the newsroom. Many people are working hard to create revenues that finance reporting that makes a difference, says the editorial manager Magnus Alselind.
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