The venture capital company Optimizer Invest, whose owner started Betsafe, recruit Anders Berglund, former president of Google Sweden. He is now moving to the company’s headquarters in Malta to build a new, secret startups focusing on the Nordic region.
With headquarters in Malta is the venture capital company Optimizer Invest is a bit of an unknown in the Swedish tech sector.
The company was founded in 2012 by the Swedes Henrik Persson and Mikael Riese Harstad and Norwegian Andre Lavold. All have a background in starting, sell and list companies in the lucrative betting sector.
“We all three were involved in Betsafe sold to Betsson for approximately EUR 70 million in June 2011. André Lavold started and sold nordicbet before then and I started noting the Best Poker in London, “explains Henrik Persson, partner Optimizer Invest.
Today Optimizer Invest offices in Malta, London and Marbella and some 20 companies in the portfolio. Some of the more profiled companies is Tinitell, with its simple cell phone for children, readly, a Spotify for magazines, and gaming company Catena Media, with plans for an IPO in Sweden.
Optimizer Invest has also launched several own company Betitgroup with casino and sportsbetting as Kaboo and Super Lenny.
How much money Optimizer Invest manages wish Henrik Persson did not say. But he says that the company’s partners only invests its own capital.
“There is a wide range of our investments. We have gone in as little as SEK 500,000 and as much as 40 million crowns in a single company, “says Henrik Persson.
Now pull Optimizer Invest started a new startup projects and recruiting Anders Berglund to lead the . He has a background in Schibsted and president of Google Sweden in two years.
“Anders Berglund will become part of our management team and will be responsible for a new secret startup that we invest a lot of money. It is an online company The Nordic region is our focus “, says Henrik Persson.
He says Anders Berglund starts on 1 March and will move to the company’s office in Malta.
” We believe his extensive background in media , marketing, leadership, and technology is a perfect match for us and our new project, “says Henrik Persson.
” I have worked many years in large companies and have known that I want to try something different and do something new. I’ll go in and work with some of their new projects. There will also be an adventure for the family, “says Anders Berglund, who has a wife and two children of 4 and 10 years.
It was last November that Anders Berglund resigned after two years as Country Manager Sweden in Google . The decision was a schism on local versus global governance of sökjätten.
Read more: Google’s Country Manager Sweden resigns
“Any decision you want to make yourself in a small market is not always possible to implement in a large organization with global structures. I would have liked to do more things, but sometimes it is not exactly the same agenda. It is something I have thought sometimes, “he told Di Digital then.
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