There have been a narrative for a while now, namely that Apple is doomed, that Apple is the new Nokia. Apple can not innovate anymore, Apple needs to catch up.
When the trend is moving more and more towards artificial intelligence built into our so-called smart phones – why Siri is still so stupid? Why can not “she” still can not understand a supplementary question? Why she can not even order a taxi?
But Apple gave the answer during Monday evening. Or at least started to answer some important issues for the future.
Do not miss: Here’s all the news from Apple’s WWDC 2016
When 90s was the decade when the web was introduced to a wider audience, and 00s accounted for apps entry, as is the 10th century on the artificial intelligence space in our daily digital lives. During the 10th century second half, we no longer want to locate and download an app to the right taxi firm, indicate where we are and where we want to go. Of course our phone can do it for us.
The narrative that ruled the question that has been asked, is whether Apple really understand that we are in such a shift? If Apple is really the smart-train towards smarter, digital helpers?
But Apple has responded by investing in a more intelligent Siri during the WWDC in 2016.
Yes, finally, Siri for the Mac. At last show Apple that they believe in the Siri as a helper, even when we’re at something as old-fashioned as a regular computer.
But above all: Apple shows that they intend to jump into the next tech era with Siri on iOS. Apple still chose to open up Siri to third-party developers is the proof. Now may soon also Apple users to book a taxi with Siri, or ask her to send a message by Whatsapp. There is at least a first step into the next era of smarter helpers (and less of the pushing-around-among-a-lot-apps).
Although some stage after the competition. Google, Microsoft, Facebook and Siri Challenger Viv has already shown what they can do. But perhaps it is not so bad that we had to wait a little. Apple has had to catch up, but they have also shown that they want to navigate in this new tech world of intelligent, digital assistants, with integrity intact.
Just as was said at the scene Monday evening Swedish time: when our assistants want to do more for us, they also need to know more about us. It requires the person who collects the information. Apple brush up when it comes to privacy issues, but also with some justification. Apple earns its money mainly on hardware (especially the iPhone, which has very good margins). Other – Google and Facebook – make money on knowing things about us.
Maybe is it worth waiting a little longer, and instead choose to give away their information to a company not making jack on the – and therefore do not care much about it. Time feels like a small price to pay when integrity is at stake.
With the WWDC 2016, Apple showed which way they intend to continue on. And we can be a little more calm about not missing out on smart helpers, because we want to retain some privacy.
What else happened then? A few scattered showers of thoughts after WWDC:
- Speaking to catch up: iMessage has had significant overhaul. Yes, there are now huge emoji, just like in Facebook Messenger. Yes, this is now sticker, just like in Snapchat. Yes, you can enlarge the text – just like in Google’s “Allo”. Yes, Apple has come up with new iMessage (and in some places become completely insane, with flashing disco stickers in stark contrast to the current legal rigid Imesseage). Apple has hereby fulfilled the requirements of what is expected of a modern chat app. Everything is there (except stupid chat-bots, which are still not helpful).
- Apple uses its well developed ecosystem. The new Mac OS Sierra, you can unlock your Mac just by having your Apple-branded watch on the arm. Thus fewer passwords to constantly enter, it liked.
- Finally! A little faster Apple Watch I (maybe soon) can recommend to people who ask what I have on my arm. The time really need a speed boost. It is a product that I personally like, but I find it hard to recommend to others because I simply believe that people’s expectations for an Apple product is higher than Watch the current situation can deliver. But if the OS 3 will be as fast as was shown at WWDC, I might change their minds.
- Yes. It is finally possible to uninstall the built-in Apple apps. No more junk folders on the home screen …
- Finally, the evening’s most honorable bet is clearly Swift Playground. A playful app for iPad that allows children to learn how to code. Perfect for the next generation will not be surprised when intelligent digital assistants take over the Earth, right now is with that.
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