Wednesday, June 29, 2016

This is behind Facebook’s algorithm – Göteborgs-Posten



World What is what determines the statuses are on top when you log into Facebook? The algorithm behind the decision in all the years been a secret. Until today.
 As one editorial in Sweden GP has today gained access to Facebook’s five core values ​​that form the basis for the algorithm that controls the flow when we log on.

Every day affect millions of Facebook users in Sweden of the statuses appear at the top when you log in to Facebook.

For it is hardly the latest from your friends. Instead, it is a custom-headline that Facebook created based on the content that is likely to engage most of the site.

This means that Facebook has great power over the world around the picture and the information that reaches you. And it is also why Facebook now reveals the values ​​that guide the development.

– We understand that we need to be more transparent with how we think about our news feed, and therefore we share now our values ​​with you, says Facebook’s director of product development, Adam Mosseri, for GC.

in the document that GP has been part of the list of the five core values ​​that Facebook’s advanced algorithm based on:

“Friends and family first “

How much information you are drowned in, Facebook will try to understand what friends and relatives you appreciate the most and raising their statuses loud in your feed. It is the first and most fundamental value in the development of Facebook’s algorithm.

In addition, Facebook has been marked by two strong expectations about the content.

A) Users want to feel enlightened. Whether it is about local news, a new recipe or an update from a celebrity wants to feel enlightened with something that is relevant – just for me.

B) users want to be entertained. Funny pictures, movies, live video or just fun updates. Facebook know you want to laugh or be entertained and trying to find things that fit your sense of humor.



“A platform for all ideas”

Facebook makes no selection choice and moralize not your preferences or “help” you discover new things. Their task is to match you with the content you find most meaningful and engaging. This applies to everything except that which violates Facebook’s code of conduct (which rejects example hatred, bullying and too much bare skin).



“authentic communication”

Content is perceived as genuine, sincere , reliable and honest is Facebook’s strengths, according to themselves. Therefore, their algorithms work hard to reduce such experienced spammigt, sensation-seeking and misleading.
“You control your own experience.”

Facebook will work to build more tools so that you can customize your Facebook more to you. Several such tools exist today, where you can choose that you always want to see the latest content from a particular person or “avfölja” and “hide” the sources.



“Constant improvement”

this mean that today they are only 1 percent completed their newsfeed and that they need to remain responsive to user feedback.

In connection with this talk about their their values, says also that this future will prioritize updates from friends and family even more and reduce the scope of corporate Facebook pages.

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