Ipad app has been Recommended for long. Now Pacemakers brand-new Apple Watch version number three on the list when Apple offers tips on apps bell owner simply must have – by giants like Twitter and the New York Times.
– The the insanely fun. It’s almost hard to put it into words. We think we have an extremely good product, and you end up right there if you have it, says Jonas Norberg, president of Pacemaker.
Pacemakers Apple Watch.
The company came in limelight in 2008 when they released a portable DJ set. But then reality caught up by the iPhone was released and turned the hardware market on its head. Moreover changed music consumer behavior very quickly.
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“Pacemakers had a hard to adapt,” the company writes on his website. But now came back. They released the hardware and put it all on apps. Ipad app has received much attention, but now something completely new at the time. Today, Apple Watch variant of Pacemaker debut in Apple’s App Store.
– Pacemakers have always been about democratizing the DJ. Watch the Apple app provides a little more party in your everyday life. Basically it is that we believe that there are many people out there who are tired of passively consume music. They want to get more involved in it and this is our response to it, says Jonas Norberg.
The app works with iTunes and Spotify. The user selects a playlist and app mixes “automagically” says Jonas Norberg. The clock is a DJ they call Mållgan, by Alfons Åberg’s invisible friend.
– The one-touch mixing magic. You simply click on the song you want to mix in, so we have a little DJ who sits inside the app and mixes for you.
To go from hardware to software has been a challenge. And it will take a while before Pacemaker becomes profitable, think Jonas Norberg. But the company has quickly gained a million dollars in investment from including Swedish venture capital company Spintop Ventures and PlusEight Equity Partners, founded by musicians Richie Hawtin and John Acquaviva. The latter is Jonas Norberg noticeably proud of.
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– They have really musical origins. They are from Windsor in Canada, across the river from Detroit. They tried to give out techno discs, but it is originally black music. No one wanted to publish some strange white guys’ music so they started their own label called PlusEight. They took their music to the UK where the rave scene ended up being the EDM. Now they are investors, he said.
But despite Pacemakers successes in Appstore so the competition is tough right amongst the DJ apps. There are many dj apps and an extremely high volume of 50-60 million downloads in total.
– The of course tough, but again it is the best product that wins, and I think we stand up very well. We focus on doing what we do best, and that’s the mix-experience. We want to get everyone in the world to create mixes, democratized DJing.
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