Thursday, September 17, 2015

Advertising, no thanks! – But what happens when all blocks online ads? – IDG.se

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We Swedes are actually among the most prolific in the world to use ad blockers. According to the study Swedes and the Internet 2014 using almost one in four, 22 percent, ad blockers. It is the third highest percentage of any country – and this was before Apple started with their.

With the release of IOS 9 allows Apple’s phones and tablets, ad blocking. And immediately are two of the best selling apps blocking software.

newly released PEACE low on Thursday evening on the second place among all köpeappar, only overtaken by a child game with cute animals. In the US App Store has annonsblockeringsappar four places in the top 12 among paid apps.

Peace, developed by Marco Arment who previously created the popular app Instapaper (to save downloaded Articles – without commercials – for later reading) had only hours after it was released bought over 12 000 times, according Quartz.

Read more: Frenchmen will fight against Adblock

Although Adblock Plus, is a market leader in the computers’ browsers , is now available for both iOS and Android. This summer they launched through its own browser.

 

 Meanwhile ads backbone of the network economy. From blogs about obscure sports to national newspapers and social media uses advertising to finance the business. If more people are using ad blockers, it means that fewer people see the ads and of websites revenue decreases.

So what happens with the content on the internet the day when everyone is using ad blockers ?

 

 Charlotte Thür is CEO of IAB Sweden, an association of digital marketing with over 150 member companies. She says you have to adapt to the Ad Blocking, otherwise there will be problems.

 

 - Because so much of all the content is ad-supported, and that’s how you’ve been thinking for a long time that it should be so I absolutely think that it may affect the supply online. And it strikes hardest the smallest players who have less stamina to find new payment ways, says Charlotte Thür.

Read more: Ad blocking may make your computer slower

As for Ad blocking the phone, she believes that the solution in the short vision is to lead the visitors on their own apps. There you can advertise in an environment it controls.

 

 - I think that it will lock up even more in applösningar, if you think about those who use Apple’s operating system. Most publishers still have apps today, and then I think it will be referred there if you want to continue receiving even content, says Charlotte Thür.

 

 In the long run you have to do two things she says. Partly sure to do better ads, targeted and relevant advertising that visitors do not want to block. Firstly, we must look at how to charge online.

 

 - I think you have to find alternatives. It may not be subscriptions, online reading to things differently. You read just not 2-3 sites, but you want to take advantage of many and there must be no alternative payment systems to be able to do it.

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