Young Test hikers and sent for hiking in summer to find out how the Swedish Tourist Association will lure more young. The result was unexpected.
Swedish Tourist Association, STF, wanted to find out what needs changed in the mountains to attract more young people to wander. This is because an investigation by the Environmental Protection Agency estimated that the trails in the mountains need to be refurbished over 100 million.
Therefore, sent 278 young test pilots out to the mountains this summer in a survey P3 News then reported on. Wanderers came from different parts of Sweden. Some had walked before, while others had never been in the mountains.
“Back to nature”
Today released the report and shows that the Most young hikers want to move away from the amenities connectivity and instead return to the simple nature of life. According to the STF, this is a strong trend called “Back to nature”.
– Very many want simplicity when they come out in the mountains. It becomes more exotic for those who are not accustomed, says Felix Magnusson, who is one of the test hikers.
– Having to fetch their water itself and chop the wood itself, and so on. Many people would feel good also to be a bit disconnected for a while, he continues.
“It’s not flashy hotel in the Alps”
STF wanted to find out how important it is for young people to the mountains rehabilitated. The results from the report clearly showed that most not wants to modernize and ax up the stay.
– It does not do much in the mountains themselves. There is no footbridge that needs fixing here and there. But there is little charm that the cabins are a bit old, says hikers Magnus Wahlberg.
– It is not flashy hotel in the Alps, but the cabins are weathered, he added.
To attract more people to the mountains, many young have cheaper accommodations with youth rates, more supplies sales and greater access to the sauna. Above all, they want simple information on how beginners should do to get to the mountains and what to think about.
– The main effort needs to be made at home. Thus, to promote the mountains and see what actually exists, and help people to come and discover it, says Magnus Wahlberg.
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