Friday, April 8, 2016

Confirmed: Kenzas Ivyrevel relaunched with H & M – Today’s Media

Today’s Media revealing now confirmed. Clothing giant H & amp; M is with the relaunch of the blog star Kenza Zouitens Ivyrevel.

Today’s Media could last Monday reveal the clothing giant H & amp; M bought 20 percent of blog star Kenzas clothing Ivyrevel 20 million.

the news came after Kenza on his blog stated that Ivyrevel should be closed. Since then she has hinted that “big news” is going on.

In a press release confirming now Ivyrevel that the mark should relaunched with H & amp; M in the back.

“Today’s launch of new Ivyrevel, a digital fashion house with an unconventional mindset about digital innovation, design and customer experience. During the launch, they present also supported by H & amp; M Group, Paypal and selected partners in digital technology, “the company said in a press release.

Ivyrevel shall also establish a” Fashion tech lab ‘in Stockholm, which will develop the future of fashion.

H & amp; M now confirms its investment, which could reveal Dagens Media via previously unknown documents from the Companies Registration Office. The deal, which was made last fall, valued the company Ivyrevel to 100 million.

– We are very pleased to support the entrepreneurs who run Ivyrevel on their journey as they explore the encounter between creative fashion and technology development and creates a brand for the digital generation of women, says Björn Magnusson, head of H & amp; M CO: LAB, part of H & amp; M New Business, in a press release.

He has previously stated that Ivyrevel will continue as an independent company and its products can not be sold in H & amp; M group stores. Ivyrevel will continue to be a mere e-commerce.

Kenza Zouiten, 24, started his blog in 2006 and has since become one of the biggest profiles in the blogosphere and in social media. She has 1.4 million followers on Instagram, where she often himself posing as a model for Ivyrevels clothes.

Owner list in Ivyrevel looked after H & amp; M’s investment in autumn like this:

  • Gustav Springfeldt , president of Ivyrevel.
  • Kenza Zouiten AB , Kenzas own companies.
  • Subosic Holding , a company in which Kenzas boyfriend
    Aleksandra Subosic is president.
  • Sad Holding , a company controlled by Dejan Subosic, brother Aleksandar .
  • H & amp; M , through the company H & amp; M Fashion AB.

the five partners own 20 per cent were of Ivyrevel.

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