A new brand based on the Volvo platform.
Reuters reports that Geely Group will launch an entirely new brand of car.
The idea is to it will be a cheaper alternative to the Volvo in the West.
READ ALSO PLUS TEST: This is the best mid-SUV
Volvo has long aimed to work their way up the premium ladder, and with their latest launches are the ambitions more clearly.
Volvo boss Hakan Samuelsson has repeatedly said that with the new S90 is the letter of intent is not only clear, it is the car that makes you now solved admission ticket in the premium league.
But the climb leaving a void, a space that is now about to be completed. It reports the Reuters news agency.
Known internally “L”
Just as Audi is VW, Skoda and Seat that fills up behind, Volvo will get a sibling brand ready to take jacket in a slightly lower price segments.
the new mark as the Volvo owner Geely will launch goes so far under the code name “L” and the first car from them will be an sUV. This should be based on Volvo’s CMA platform (Compact Modular Architecture). In addition, sources told the news agency that it will release a sedan, information that both Geely and Volvo declined to comment.
“Not needed more brands”
The aim of Geely is to have a the brand with cars to be able to operate both in the West and in China.
Exciting might seem, and perhaps something that is needed now that Volvo is increasingly focused on more affluent buyers. But China is not overly impressed by Geely’s move, rather the opposite.
– The last thing the Chinese automotive world needs is a new brand. Rather, the elimination of the brands to be the way forward, says James Chao, Asia manager for the consulting firm IHS Automotive Reuters.
READ ALSO PLUS TEST: Here is this year’s best summer
Do you have news tips to Aftonbladet Bil? Email your tips here.
No comments:
Post a Comment