Gothenburg. Today at Media Days passed Twitter’s media director for Northern Europe, Rowan Barnett, with the news that the social media giant to employ a person locally in Sweden to support the media.
– we want to help train journalists in how to use Twitter as a tool and additionally help with media strategies, says Rowan Barnett.
He says that when it comes to mediating fast news grows Twitter more than anything other media types right now. Especially interesting for Twitter is currently moving images (GIF), and live video.
– Live TV is a big priority for us, says Rowan Barnett.
He will therefore cooperate more with established broadcasters, while he presses hard on Twitters own platform Periscope.
– in the coming months we will establish us in Sweden. It will be done together with our agency at their office in Stockholm, says Rowan Barnett.
The Office in question Sell Branch, Twitters Nordic advertising partner.
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