Apple’s Iphone sales continue to decline – 99mac

Apple’s Iphone sales decreases for the third quarter in a row, and the revenue from China has decreased by 30 percent compared with the same quarter of the previous year. But services are growing fast.

Tuesday, #Apple reported results for its fourth quarter of the year 2016, which includes the months of July, August and september. Apple reported revenue of 46,9 billion dollars (equivalent to 418 billion) and a net profit of 9 billion dollars for the quarter (equivalent to 80 billion).

Iphone 7 have not had time to affect the result significantly for Q4 2016.

Apple sold eur 45.5 million Iphones during the quarter, which is a decrease compared with the corresponding quarter of 2015 when the figure was 48 million. Although Ipad sales fell from 9.9 million copies during the fourth quarter of 2015 to 9.3 million this quarter. Mac sales declined to 4.9 million units from 5.7 million units in the same period of the previous year.

also Worth mentioning is that the revenue from China reduces properly with the 30 per cent against the previous year’s Q4. China has been identified as one of the most important markets for Apple in order to secure future growth.

Something which, by contrast, continued to grow is the Apple category of services, which includes, among other things, Apple Music, Apple Pay and the App Store. Services generated revenues of 6.3 billion dollars, or 56 billion. The fourth quarter of 2015 these revenues of $ 5 billion or almost 45 billion.

Services like Apple’s Music becomes all the more important.

In a press release, together with the report says Apple ceo Tim Cook:

” Our strong september-quarter concludes a very strong year. We are assigned by our clients ‘ reception of the Iphone 7, Iphone 7 Plus, and Apple Watch Series 2, as well as the incredible growth of our services revenues grew 24%, which is a new record.

Before the next #quarterly report (Q1 2017) gives Apple the following guidelines:

• Revenue of between 76 and 78 billion dollars.

• Gross margin of between 38 and 38.5 percent.

• operating Expenses between 6,9 and 7 billion dollars.

• Other income/expenditure of 400 million dollars.

• tax Rate of 26 percent.