Vice president:n back at Ericsson
Magnus Mandersson step once again into the vice president of Ericsson. It means at the same time that he leaves his role as chairman of the board of the telecom company Doro.
– because of The time limitation, I have taken the decision to resign from my mission in Doro’s board of directors. It was not an easy decision to take, Doro is a fantastic company and I have really enjoyed being its chairman of the board, ” says Magnus Mandersson, who was elected to office during the spring meeting.
the Industry announced earlier this year that the then ceo Hans Vestberg will have forced Magnus Mandersson from Ericsson’s executive leadership team. Now he is back as vice president, a role he tillrädde also 2011. Member of the board Johan Andsjö has been appointed acting chairman of the board of Doro.
She will be Microsoft’s new marketing manager
There will be a customer – and partnerupplevelsechefen Anna Power, who takes over as the new marketing manager at Microsoft Sweden. She succeeds Karin Zingmark, who is leaving his role after three years to become independent consultant.
Anna Power step into the new role on 1 november. She has Anna Power been at Microsoft for eight years, in a number of different management positions, such as for business development, consumer, Windows, and Windows Phone.
” I’m very glad of the opportunity to take the next step. It will be fun to continue to strengthen our offering, digitising our marketing and develop our presence on the Swedish market together with my team. We are going through an exciting transformational journey at Microsoft as I want to continue to be a part of, ” she says.
He put the mittens on the Istone pennies
Anders Nordgren is the new chief financial officer at the consulting company Istone. His stated mission will be to build a shared service function to support the five business areas and twelve countries. He came to Istone for a little over a year ago as a business controller. From 17 October step he, however, in the new role, where he reports directly to the chief executive officer Markus Jakobson. He also takes place in gem. Before Istone has Anders Nordgren a background at companies like Tradedoubler and PWC.
also Read: HPE rolls out SAP in Trollhättan – here are this week’s it-shops
Xtranet download ceo from Mittnät
Hafsteinn Jonsson will become the new ceo of Xtranet, and replaces, thus, Mats Ferm, who leave their assignments. The new ceo, who started on Xtranet already earlier in the autumn, was picked up from a position as ceo of Mittnät and stadsnätschef in Karlstad, sweden.
” Mats has led the company in an intense period, which is characterized by creating the conditions for growth. We are now entering a new phase of development, with a focus on profitability and continued growth, which is why it becomes natural to adapt the leadership for this, ” says chairman of the board Johan Stenman.
Spent the most – the best
Elgiganten tend to be in the absolute top when the Swedish company marknadsbudgetar are compared. And this year seems to miljonrullningen to have paid off. In all the cases of Johan Järnliden, which has been named Sweden’s best marketing manager in the category of home electronics stores, by the magazine Resumé. The annual award goes to the marketing managers who most effectively manages to increase the awareness of the own brand.
In the market operations undertaken during the year included the launch of the Elgigantens new customer club Elgiganten Plus, which is a concrete measure to increase the relevance of your communication with your customers. And the chain has also picked up the external help in the form of advertising agency DDB Stockholm, which indicates a lot of changes in the future.
” Our communication has not been rosad, but very effective. Our main media channel remains direct mail. But we must create a better sense of the brand at the same time we want to increase the basförsäljningen. Then we have to find a long-term advertising concept that is not based on one-off projects without a long-term and conscious branding, and it will DDB to help us with, ” says Johan Järnliden.
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