Inphone keeps Apple’s high valuation and profitability up. Sales of Mac computers and Ipads, has fallen or remained stable for several quarters in a row. The market is satisfied so long as the mobiles keep the company afloat – but at some point in the relatively near future need Tim Cook to deliver a new bang that reflect Apple an aura of the company for the future.
Apple ceo Tim Cook presents the latest variant of the company’s mobile, the Iphone 7. Photo: Marcio Jose Sanchez/AP
HOUSTON, TEXAS The main news around the Apple on Tuesday was hardly the quarterly report.
Instead got a couple of hidden images in a new version of the operating system MacOS, Sierra 10.12.1 which was released on Monday, Apple fans, to fire up the steam pressure.
The last big one was the Iphone and the Ipad, but it was during the Steve Jobs era. The Iphone celebrates its tenth anniversary next year.
Pictures show the details of a not yet released version of the portable computer, the Macbook Pro, with what seems to be a built-in fingerprint reader between the keyboard and the screen. Technology, Touch ID, is speculated to be able to be used to make purchases with the payment system Apple Pay and other features directly from your computer.
The new Pro-the computer is launched, probably officially by Apple on Thursday.
For individuals outside the ranks of dedicated Apple fans, which is a tad paradoxical, continues to consider the world’s most valued company as an "underdog" in the field of technology, so says the pictures a part of Tim Cook’s strategy to build on the company: continue to improve what you already have, waiting on you to hatch the next big idea.
The last big one was the Iphone and the Ipad, but it was during the Steve Jobs era. The Iphone celebrates its tenth anniversary next year.
Apple suffers from the lack on the new grand ideas, testifies Tuesday’s quarterly report on. The shares fell almost 3 per cent in efterhandeln on Nasdaq since teknikjätten reported its first drop in sales in 15 years.
net profit fell 19 percent to 9 billion u.s. dollars, compared with the same period of last year, when Apple earned 11,1 billion dollars. Profit per share was 1,67 dollars, 2 cents worse than analytikerkåren expected, according to Reuters.
our net Sales decreased 9 % to 46,9 billion dollars. The new Iphone 7 could hardly affect the report, since it went on sale a week before the end of the broken end of the fourth quarter, which ended on 24 september.
Apple ceo Tim Cook predicts growth in sales once again when the new phone get up steam in coming quarters. Apple predicts sales of 76-78 billion dollars in the current quarter, which includes the important holiday shopping season.
– the Iphone 7 has sold "off the charts", said Cook in an analyst conference after the rapportsläppet on Tuesday, with the meaning that it sold better than expected.
The new Iphone 7 – no headphone jack – will clearly be a top seller this christmas.
But no one sees a fingerprint reader built into the computer as a particularly huge leap in technology. Currently airs on tv glassig advertising for the new version of the Apple Watch that is waterproof, which the majority believes that it should have been from the beginning. And, which is even more sinister, earlier in October, reported Bloomberg News that Apple is about to scale down its research and investment in the hot field of driverless cars, under intense competition from Google, Tesla and several others.
With the risk to seem repetitive so it must still be noted that Apple needs a new blockbuster in Steve Jobs ‘ class.
The new Iphone 7 – no headphone jack – will clearly be a top seller this christmas. Crowds of Apple users will enjoy the ability to get reminders to life with a tap on the wrist when they are in the pool on holiday. And a computer with the convenient Apple Pay system built-in feels almost self-evident.
Also see Apple out to have an unexpected advantage of the fiasco with the Samsung Note 7, which was back then the cell phone made the fire. The revocation of the cell phone is nowadays, among other things, prohibited on some flights in at least the united states.
But with the risk to seem repetitive so it must still be noted that Apple needs a new blockbuster in the Steve Jobs-class. Wall Street doesn’t care yet, so long as Cook can keep the sales up with the help of the new phones and waterproof watches. But the day a new mobilvariant not able to replace the hype surrounding the old full risk of the lack of innovation to lower the share price, when investors get tired.
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