In may 2015 presented Spotify’s ceo Daniel Ek the company’s venture into moving image. Partnerships with a number of media house and the other creators had been signed. Among these were the BBC, ESPN, Vice, Comedy Centraly and TED. Here in Sweden, it was Swedish Radio, SBS Discovery, Aftonbladet and Expressen.
– We see it as a massive leap forward for Spotify, ” said Daniel Ek in the wanted to draw.
But it seem to have come of itself. Techsajten Breakit has examined what has happened with partneravtalen and found that several of them expired without extension. Vice Media’s spokesperson says to Breakits reporter:
– Spotify has closed down the entire service, so I think that is where you will find your answer.
Although Aftonbladet has stopped distributing their content to Spotify’s users.
No clear answer will be given from Spotify permitted by the status of the drive for the moving image.
“We are fully dedicated to both the video and podcast content, while all the time exploring new opportunities for our users. We also have a lot of user-generated material that is available right now. We also work together with several non musikrelaterade innehållspartners to develop and deliver content to our services. Then it is natural that some partners may be replaced during the course of the journey”, they say in a comment to Breakit.
One reason for that videosatsningen been put in mothballs is according to the site’s sources that the viewers missed. Another factor may be the impending ipo, the face of which they do not want to increase their spending.
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