Rumor: Apple adding bilplaner on ice – 99mac

Apple talked about car project is reported to have been affected by the spanner in the works, and now the company no longer build his own car, according to a new report.

99mac has several times previously written about Apple’s top-secret car project #Titan. In september, it was reported that the project shifted focus after the Apple boss Bob Mansfield has taken over the control. Now according to Bloomberg, that Apple scaled down the project properly. The aim is no longer to build a self-driven car themselves, but instead to develop a self-driven system that #Apple can license to other manufacturers.

in Addition, reported over a hundred employees of a total of around a thousand who are working on project Titan have been shifted to Apple’s other departments. The staff still is working to remain under the Mansfield shall have received strict orders to produce something useful before the end of next year. Then Apple take a final decision on what direction the project should take. An unnamed source said to Bloomberg that project Titan has been suffering from “an incredible failure in leadership” from the beginning. Bob Mansfield should have gone in to sort out the situation, and was the one who shifted the focus from developing a car that can compete with Tesla for a platform that can be sold to other players.

It does not seem to be any drive from Apple. Concept art.

another problem Apple should have had regard to the specific challenges that are required in the production line to manufacture cars. Apple’s usual strategy is to use its extensive capital to make large orders and ensure the availability of components. Suppliers are forced to in addition to make extensive investments in order to be able to mass produce sufficient volumes for Apple.

however, This should not have worked successfully with the manufacturers of auto parts, according to the report not been prepared to make the necessary investments in their own factories. The new plan is to instead create a platform for self-driven cars will give Apple the flexibility to cooperate with other manufacturers, but also in the future to do a private vehicle if the situation would be improved.