In just a few days, it has been shown about eight million times on Youtube. By comparison, that Zlatan Ibrahimovic’s acclaimed commercial for Volvo that came in January have not yet reached up to five million views.
Ikea film a hit with people not surprising Eva Ossiansson, trademark PhD at the University of Gothenburg.
– It’s fun and different. You share the things that evoke emotion, things that cause us to be happy.
Eva Ossiansson says it is common for companies to try to come up with advertising that gets talked about in social media.
– We see that companies have come to work with a greater mix of media. Parallel to that is released, for example, a catalog or a product, it also seeks to obtain such a talking point that spread further, she says.
– It will surely not forget to linger so long before anyone else tries to do a parody of this film Ikea.
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