According to an excerpt from the article on the Times website, it appears that Bono hopes that the new format will prove to be so irresistible that people once again begin buying music. The format, which according to other media is planned to be launched within 18 months, would also be impossible to pirate.
Bono says it wants to help less famous artists who can not make money on tours just like U2.
– Songwriter is not touring people. Cole Porter would not have sold t-shirts, Cole Porter did not come to an arena near you, says Bono to Time.
Apple has not commented on U2′s data.
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