Monday, September 29, 2014

Oracle will be the best at everything in the cloud – Computer Sweden

(CS / San Francisco) The who perchance thought Larry Ellison’s departure as CEO of Oracle would make him less visible as a spokesperson for the company he once founded just need to throw a glance at the program of giant Oracle OpenWorld conference to understand that this will not be the case. In the program, he has no less than two keynote speeches. The first started the whole Open World early this morning Swedish time. The conference attracts the week it stays at around 60,000 participants from 145 countries to San Francisco and take over part of the street scene in the central city.

Although Larry Ellison presents both new server products and a new processor during his keynote speech, it’s just as expected Oracle’s continued path into the cloud that steals most of the attention in his speech.

The company is investing in to become a full-service provider of cloud services. This means that Oracle will have services for software as a service, platform as a service and infrastructure as a service. To offer the full range of cloud services, according to Larry Ellison naturally along a promise he gave his customers already for more than 30 years ago to be able to keep up with technology developments in the infrastructure side, without having to change into their applications and databases.

– You can move all applications to the cloud without changing any code. We work hard to keep that promise, says Larry Ellison in his presentation.

Oracle has not just worked hard to adapt their products to the cloud, the company has kept a long time too. According to Larry Ellison, Oracle has worked for eight years on development to get to the cloud platform, the company has today.

– People waiting that we should do it as we have done for the past 30 years, allowing them to move their databases to the next generation architecture without having to change the code, he says.

At the same time, he promises that in his next keynote speech show in practice how a move to the cloud can be done with just one or a few keystrokes.

– In addition, the Applications move back to their own equipment back if you want, says Larry Ellison.

Even in the cloud , the database according to Larry Ellison to be the product that’s greatest for Oracle and for customers to take advantage of the adjustments and custom applications that they have developed over the years, even in the new cloud environment that makes Oracle his own tools to develop cloud applications accessible to their customers and partners.

– We are is the only company on earth build our cloud services on a platform that lets you build the same, we think it makes sense, says Larry Ellison and throwing away a boot competitors Workday and Salesforce.

In Oracle platform includes features that will make it easy for users to make their applications mobile, social, and be able to add functionality analysis. Although safety is high on the agenda for Oracle, and when a database is moved to the cloud is encrypted. The database is compressed and can also be run in memory to make up the performance.

– Oracle modernized and now we will help you to modernize, says Larry Ellison.

When he into the business software rival SAP’s investment in cloud services with memory database Hana hub, Ellison can not help but mock the German company.

– “Hana Powers The Cloud”, what are they talking about? I do not know of any cloud running on Hana. It is impolite to say it but true, says Ellison.

When Oracle now is expanding its cloud services with infrastructure as a service, it means that they become competitors also Microsoft, Google and Amazon about a service that is more or less becomes a bulk product where price is a critical factor for the customer.

– You can to live on deliver bulk. Our job is to make it better and safer but cheaper than Amazon, says Larry Ellison.

The company’s cloud strategy and technology based on both proprietary technology and the acquisition and the strategy, the company will continue to follow according to Ellison. This past year, Oracle has made 15 major acquisitions which approximately booklets about cloud computing or cloud services.

Oracle also continues to invest in data centers for its cloud services. Today the company has 19 data centers around the world that together contain 30,000 servers. Three halls are in the EU and will shortly two more data centers to be opened in Germany.

For those still want to buy Oracle database at home so the company presents an update of its Exadata server, which includes a proprietary processor silicon are specially designed to run enterprise database up to ten times faster than before.

In his Keynote presents Ellison also “Zero Data Loss Recovery Applicance” which is exactly what it sounds like, a server that can be used to make backups of databases without loss of information.

– Such , everyone should have, it’s a “no brainer” and we have given it an aggressive price, says Larry Ellison.

Then he throws on the best TV shopvis from itself an offer by an additional ten percent discount for those who decide quickly.

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